Privacy Policy

This website is operated by Xiamen Great Fresh Food Co., Ltd. (厦门格瑞特鲜食品有限公司) under the XMG Food brand. We are a China-based trading and supply company for frozen vegetables, fruits and mushrooms. In this policy, “XMG Food”, “we”, “us” and “our” refer to Xiamen Great Fresh Food Co., Ltd. as the organisation responsible for information collected directly through this website and our related business communications.

This policy covers personal information collected through xmgfood.com, inquiry forms, email, phone, WhatsApp and related business communications. Any separate confidentiality or data terms agreed for a transaction also apply to that transaction.

We use the following principles when handling personal information:

• Collect what is needed. We limit collection to information reasonably connected with a website function, an inquiry or a business relationship.
• Use it for a clear purpose. We use information to respond, coordinate and maintain the website, not for unrelated purposes.
• Share it carefully. We disclose information only when a service provider, supply-chain participant or legal requirement makes it reasonably necessary.
• Protect and review it. We apply reasonable safeguards and do not retain information longer than necessary for the relevant purpose.
• Respond to requests. We provide a contact route for questions and applicable privacy-rights requests.

Business contact and inquiry information

When you contact us, we may collect your name, company, job or business role, country, work email, phone or WhatsApp number, and the details you choose to provide about a product or project. These details may include product category, form, cut or size, quality specification, packing, estimated quantity, destination, target timing and document requirements.

Business communications

We may retain relevant emails, messages, files, sample comments, quotation discussions, order communications and other records you send to us or ask us to prepare. Please do not send payment-card data, government identification, medical information or other unnecessary sensitive personal information through a website inquiry.

Website and technical information

Our website and supporting services may record IP address, browser and device type, referring page, pages visited, timestamps, on-site search terms, security events and limited visit-source information stored through cookies or similar technologies.

We share relevant information only when it is reasonably needed to operate the website, assess an inquiry, coordinate a supply project, protect legal rights or meet a legal requirement. Recipients may include:

• website hosting, email, form, security and other technical service providers;
• a production facility, laboratory, inspection company, logistics provider or other supply-chain participant supporting your request;
• professional advisers, insurers, auditors or financial-service providers involved in a legitimate business matter;
• courts, regulators, law-enforcement bodies or other authorities where disclosure is legally required or needed to protect legal rights; or
• a successor organisation if the relevant business is reorganised or transferred.

Where appropriate, recipients are required to use the information for the agreed purpose and protect it with suitable confidentiality and security measures.

XMG Food is based in China and works with buyers, service providers and supply-chain participants in different countries. Information may therefore be processed in China or in another country relevant to the website service or business request. Privacy laws and protections may differ between countries. Where applicable law requires a particular safeguard, notice or consent for an international transfer, we will use the required lawful arrangement.

How long we keep information

We keep personal information only for as long as reasonably necessary for the purpose for which it was collected. The period depends on whether an inquiry becomes a commercial relationship or order, the need to maintain product, quality, shipment, accounting or legal records, and any applicable dispute or warranty period. When information is no longer needed, we delete or anonymise it unless a longer period is required or permitted by law.

How we protect information

We use reasonable administrative and technical measures intended to protect information from unauthorised access, loss, alteration or disclosure. No website, email system or internet transmission can be guaranteed completely secure.

This website is intended for business users and is not directed to children. We do not knowingly request personal information from children through the website. If you believe a child has provided personal information, please contact us so we can review and delete it where appropriate.

We may update this policy when the website, our services or applicable requirements change. We will post the revised version on this page and update the effective date. Where appropriate, we may also provide an additional notice of a material change.